Does your ABM Strategy reflect your brand values?
Companies are waking up to their corporate social responsibility in big ways.
As a global community we’re increasingly aligning our tweets, our posts and our purchases in support of companies who want to take ownership in creating a more equitable and sustainable future.
And yet, corporate social responsibility initiatives sit siloed from customer acquisition strategies. These moments are typically the first impression a prospect has with a company. The first reaction to many cold outreach campaigns pretty often includes annoyance, a simple delete, a non response or not even noticing. It’s exhausting to receive cold outreach, like an undesired email, or to throw away unrequested swag, knowing the associated environmental impact. It’s also demoralizing to be the person constantly getting rejected or not noticed; sending people things that they don’t care about, aware of the sustainability impact but unsure of how to break the mold.
In 2019, North American companies spent $25.8 billion on promotional products, according to the Advertising Specialty Institute. It’s time for companies to ask if the budget spent on items costing $10 or less, like branded water bottles, mugs or pens, is giving the kind of impression that aligns with their brand strategy. It’s time to reconsider whether anything associated with your brand should be low cost or “disposable.” We invite companies to be more impactful, more brand-aligned, no matter the budget.
That’s why Loop & Tie is launching the Happy Planet collection
Instead of spending money on an undesired gift, companies can enhance their cold outreach with a gift that stands for something. For companies who want their first impression to create a differentiated, feel-good moment, our Happy Planet collections will set the foundation for building lasting relationships. Gift givers can scale up or down the collection price point, to match their budget.
Low dollar amounts can still drive impact. For example, at the $10 level, each gift recipient can choose to plant 16 trees in Uganda, 32 Trees in Tanzania or remove 2.64lbs of plastic from the ocean. The dollar amount is not a part of the recipient experience, all they see is impact. As always with Loop & Tie, Gift Givers can track campaign engagement to understand how gifts drive a return on business goals.
While we see the most low-dollar gifting happen in demand generation campaigns, we’re excited to see the innovative ways this collection is used to drive meaningful connections beyond ABM, demand generation, or customer acquisition initiatives. So get creative! Want to create a $50 Happy Planet campaign for new hires? A $5 CX appreciation collection? We’ve got you.
Giving back helps your business, inside and out!
Cold outreach can feel exhausting for both the recipient and the sender, and that's not good anyone! In fact, employees are 13x more likely to look forward to coming to work when their business participates in give back initiatives, which is awesome for morale, ambassadorship and retention.
These gift initiatives drive long-lasting change, which the recipient can choose to follow.
At a minimum, the recipient has now been exposed to how easy it is to get started with helping the planet, and they’ll forever associate that introduction with your brand.
You both can feel great knowing the trees are part of a broader forest garden initiative, rehabilitating land, producing organic produce that feeds hungry families and dramatically changes economic outcomes in sub Saharan African communities. And the plastic retrieval is reducing the Pacific plastic landmass (an area more than 2x the size of Texas). The retrieved plastic is recycled or used for innovative purposes, like generating renewable energy.
The Happy Planet collection joins the family of Loop & Tie collections that are always mindful of social and environmental impact.
When you buy from Loop & Tie, any collection you purchase means you’re supporting small, diverse businesses, social impact-driven products and charitable causes. Our company believes that with awareness comes the responsibility to adapt our actions. As we grow, we’re constantly asking ourselves how Loop & Tie can take inspired action, and offer our customers ways to do the same. We hope you’re as excited as we are to include impactful-denominated gifting into your engagement strategies. Together we can create a Happier Planet.