Today, customer acquisition and loyalty are driven by community. Brands are as powerful as their happiest (and unhappiest) customers, making community-building critical to cultivating customer happiness.
I just want to reach out and say hi, not just from Loop & Tie, but personally. You’ve already received several emails from founders on what they are doing to prepare for COVID-19. This isn’t that email. This is to say I’ve noticed how in the face of this virus and its associated fear, uncertainty and social distancing, all I want to do is gather, talk, connect. And the difficulty of not being able to do that feels personally challenging. I want to open a dialogue with you because it feels like the one thing we can do right now: simply support each other.Read More
Let’s just say it: There’s a lot going on.Read More
Not only is the client follow-up an excellent way to establish a stronger bond with a new potential customer (and to bring you ever closer to that famous rule of seven to grow your business), it’s also one of the best ways to create repeat business with existing customers. Just after the original sale, your customer is likely still feeling positive feelings about the interaction—but the more time you allow to pass between each communication, the more likely those feelings are to fade. An effective follow-up not only extends that post-meeting period, it also sets up your client to be more likely to make an additional purchase or to make a referral.Read More
One of the key things in any relationship is trust - and business relationships aren’t much different.Read More
Think about the best gift you ever received. Maybe it was a car on your sixteenth birthday. Or a coveted toy on a long-ago Christmas morning. Or perhaps a long-awaited trinket passed down from a parent. Whatever the gift, what you most likely remember is how validated it made you feel and, in turn, the gratitude you felt towards the giver.Read More
Tis the season where every brand will release a thoughtful, well-meaning guide for “what to buy your mom/boyfriend/boss/stranger this holiday season.” Yet, a recent survey conducted by Pureprofile looked at 2,000 American adults and found that the average person received at least one unwanted gift during the holiday season.Read More
Holiday season lands in Q4, often the busiest time of year for all companies. In the midst of annual goals, holiday parties and vacations, it is easy for HR executives, managers and employers to put off thinking about employee holiday gifts until the very last minute. Often, this results in a last-minute gift basket or a well-intentioned bottle of wine landing on the desk of an employee who doesn’t drink. Despite the frenzy that holidays can inspire, employee gifts are one of the simplest and most meaningful ways to demonstrate your appreciation for your team’s hard work and dedication.Read More