Black Owned Businesses to Buy From Today (and every day)
We'd like to tell you this is "not just another list" - but instead we'll say: this list is curated with products, brands, people that we know and love. It's not a list pulled from quick Google research. It's a list mined from our team and our friends. We're going to continue to grow this list. We hope you love these products as much as we do.
Wellness + Beauty
Golde is beauty meets wellness. From face masks to smoothie boosters. Independently owned and Brooklyn-born brand with a focus on superfood-boosted products for health and beauty.
A plastic free, stunning razor meant to be the last. Thoughtfully developed body care. Premium ingredients. The works. (Yes, we've tried it. Our CGO heard the founder pitch a few years ago and loves the brand).
Brigeo is known as haircare for all hair types. Natural haircare products that are fortified with hair healthy oils, antioxidants and vitamins. (Also used and loved by members of our team).
Klur's eco-inclusive skincare is a cult favorite and the following is only growing. The brand touts products with skin barrier strengthening ingredients like vitamins C, B5, and E.
Books + Bookshops
Harriett's Bookshop - Philadelphia based. Named for historical heroine Harriet Tubman, this book shop has a mission to celebrate women authors, artists, and activists.
Considered required reading by many, Brittney Cooper's Eloquent Rage is a masterful telling of black women's pain and possibility.
Imani Bashir, international travel writer, travels the world with her son and created the character of The Takeoff Toddler. The character, made in the likeness of her son, travels the world meeting new friends. Now, there's a coloring book to go with the series.
We couldn't think of any way to describe this bookstore outside of their own words: "a cauldron of all things afro-futurism; Black mysticism, science fiction noir, and traditional voodoo; casting spells to uplift literature written by Black women." Also, the shirt in the photo is for sale on their site.
A prolific writer Ijeoma Oluo's New York Time's Bestseller So You Want to Talk About Race offers a user-friendly, hard-hitting examination of race in America.
Home + Plants
For all the people that want plants but are afraid of the upkeep - The Zen Succulent is your go to. They have a brick and mortar and online presence focusing on low maintenance houseplant & tropical greenery — ferns, succulents, air plants, pothos, philodendrons, you name it.
We debated for a while about whether coffee belonged in wellness or home, but, we decided that if you're bring it home, then coffee can live in the home section. The Blk & Bold coffee and tea options are fan favorites.
Navabella is subtle, PETA-certified with no harmful ingredients. From soy candles to room sprays and diffusers, it's the perfect everyday buy.
Beautifully designed, PUR Home was developed as a clean alternative to home care. Natural soaps, disinfectant sprays, cleaning powders, and more.
Look for more amazing black owned brands to buy from? Here are some of our favorite guides: