11 January business gifting opportunities
A new year brings new opportunities. Whether you want to focus on deepening your relationships with your employees and customers, attracting prospects to your company, or both, connecting with these individuals through corporate gifting strategies could help you attract and retain top talent and loyal customers. Here are 11 ideas to put gifting to use for your business in January.
1. Be Kind to Food Servers Month
Did you know tipping in restaurants was first introduced in the late 1800s? While the act of tipping is a good way for customers to show appreciation to their servers, during Be Kind to Food Servers Month, it’s a great way for restaurant/franchise owners and managers to show appreciation to their wait staff. Showing a little extra gratitude is even more critical during a time when several restaurants are facing a shortage of staff.
2. New Year’s Resolution Week: January 1-7, 2023
At the beginning of a new year, it’s common for people to set resolutions to help better themselves. While it’s not your place to know what your employees’ and customers’ resolutions are, you can still show your support for the growth they’re aiming to achieve with a gift of their choice.
Whether your recipients are looking to achieve growth related to health and wellness, giving back, their career, or in other areas, our collections include a variety of items and the opportunity to donate to a charity to help support these goals.
3. National CRNA Week: January 22-28, 2023
Certified Registered Nurse Anesthetists (CRNAs) work with dentists, surgeons, anesthesiologists, and other healthcare professionals to administer more than 50 million anesthetics to patients in the US alone each year. That is a lot of patient care they’re providing across communities. Use this celebratory week to recognize all they do to care for and make patients comfortable.
4. New Year’s Day: January 1, 2023
New year, new opportunities to step up your appreciation game. That’s right, we said it. You may already engage in the expected moments of gifting like the holidays, but what about the unexpected, or “just because” moments? Whether to acknowledge a job well done, turn someone’s day around, or tap into a fun or professional holiday, we challenge you to lean more into expressing your gratitude for your team and customers this year. A good place to start: A “just because” gift to kick off the new year on the right foot!
5. National Bobblehead Day: January 7, 2023
When I saw that January 7th was National Bobblehead day, I immediately thought of one of my favorite shows where a main character received a personalized bobblehead as a gift from a coworker. This gift was extremely well received and became one of the most recognizable items from the show.
Now, your team may appreciate a personalized bobblehead, but why make that assumption and set yourself up to be wrong? Rather, use this day to unexpectedly recognize your employees for their hard work by sending the gift of choice.
6. International Thank You Day: January 11, 2023
Sometimes we take what others do for us for granted and don’t thank them for their time, energy, and support. That’s why this day – International Thank You Day – is celebrated each year. It’s a reminder and an opportunity to reach out to those who have impacted you and say thank you. In the workplace, this could be your teammates, mentor, customers, vendors, or anyone who has helped you grow professionally.
7. National Pharmacists Day: January 12, 2023
Becoming a pharmacist requires years of schooling and dedication to the field before being able to practice. Following undergraduate studies, students must go through four years of pharmacy school. Following that, many pharmacists choose to complete an internship or residency program for additional training so they’re equipped to best complete the duties of their jobs including dispensing medication, educating patients, and completing insurance paperwork.
What better way to celebrate the hard work, dedication, and commitment of these individuals than to celebrate National Pharmacists Day with some gratitude and a gift of their choice.
8. Thank Your Mentor Day: January 21, 2023
men·tor | \ ˈmen-ˌtȯr, -tər \: A trusted counselor or guide.
Have you had a mentor that has helped you develop into the professional you are today? Whether they’ve helped you cultivate new skills, face challenging situations, or pursue new opportunities, don’t miss your chance to thank and recognize your mentor for the impact they’ve had on you.
9. Community Manager Appreciation Day: January 23, 2023
As someone who built the foundation of their career in social media, I can say with 100% certainty that community managers have one of the toughest, most demanding marketing jobs out there. Consumers use social media as a way to reach out to brands with questions and complaints and the majority expect a response within a day of their inquiry.
Not only is a community manager often the first line of defense for both happy and unhappy customers, but they’re also typically responsible for creating content, managing social media calendars, publishing posts/ads, proactively monitoring channels for trends and conversations, staying on top of platform updates, and reporting back on their KPIs. Don’t miss your chance to celebrate your community managers and recognize all they do to contribute to your customers’ experience on this day.
10. IV Nurse Day: January 25, 2023
IV nurses are responsible for administering intravenous infusions to their patients. They can work in outpatient pharmacies and surgical centers, infusion centers, hospitals, specialty clinics, and patient homes. While administering care to their patients, they’re responsible for developing care plans, monitoring any reactions to treatment, and educating patients and caregivers. While considered one of the least stressful types of nursing due to more consistent hours and days off, this career field can be emotionally and physically taxing. Add a bright spot to your IV nurses’ week by celebrating and recognizing their work today!
11. National Activity Professionals Day: January 27, 2023
There are over 2 million people who live in nursing homes and assisted living facilities. As our lifespan continues to increase, the need for elderly care increases. This day celebrates the activity professionals that work with the elderly in these facilities to help provide wellness programs to support residents’ mental and physical wellbeing. While they’re busy taking care of those around them, use this day as an opportunity to show them you care and appreciate them.
Are you ready to start the new year off by taking advantage of a new gifting opportunity? Send a gift now.