8 October business gifting opportunities

From celebratory weeks to Halloween, October is packed with business gifting opportunities. Don’t wait until the holidays to let your team, customers, and prospects know how appreciated they are. Keep reading to gain eight ideas on when to time your gifts this month.

4 benefits of sending employee & client holiday gifts

Is your company debating what to do for holiday gifts this year? Is your company debating whether or not you should send gifts at all this year?

Your corporate holiday gifting guide

Showing a little appreciation in the workplace has proven to boost positive feelings, productivity, retention, and loyalty. A great way to show your gratitude is through the gesture of gifting. As we near the holiday season – one of the biggest gifting occasions of the year – it’s important to start planning your employee and client gift sends. Use this guide to help you plan, budget, and send your corporate holiday gifts.

5 best practices for sending gifts to customers

Sending gifts to customers is a great way to keep customers engaged with companies, thank them for their patience as a problem is resolved and around the holidays. Taking that extra step to show them that they’re appreciated can leave a favorable impression in their mind and can help build brand affinity and ultimately — customer loyalty. 

Cultivating Customer Happiness

Today, customer acquisition and loyalty are driven by community. Brands are as powerful as their happiest (and unhappiest) customers, making community-building critical to cultivating customer happiness.  

How Gifting - the Right Way - Builds Client Trust

One of the key things in any relationship is trust - and business relationships aren’t much different.

Gratitude in Corporate Gifting

Think about the best gift you ever received. Maybe it was a car on your sixteenth birthday. Or a coveted toy on a long-ago Christmas morning. Or perhaps a long-awaited trinket passed down from a parent. Whatever the gift, what you most likely remember is how validated it made you feel and, in turn, the gratitude you felt towards the giver.

The Best Times to Send Client Gifts, by Client Type

There is no one-time to send business gifts to your clients, nor is there one person the gift should go to when your client is a large company.  A general rule of thumb is to send gifts to: (1) decision makers; (2) your champions at the client; (3) and teams that you work with.