As Breast Cancer Awareness month begins, I feel empowered to work for such a mission-backed company that opens up the conversation on impactful gifting and support. Each month we strive to highlight a diverse group of makers and charitable groups within our curated gift collections. I knew that when my first October rolled around with Loop & Tie, my voice would be welcomed as to how to support this mission given my personal connection to the disease.

Companies are waking up to their corporate social responsibility in big ways.

Today, customer acquisition and loyalty are driven by community. Brands are as powerful as their happiest (and unhappiest) customers, making community-building critical to cultivating customer happiness.  

First... we were able to support more than 500 small businesses. The more gifts you sent - the more we engaged with small businesses to fulfill the orders.

Why follow up? Not only is the client follow-up an excellent way to establish a stronger bond with a new potential customer (and to bring you ever closer to that famous rule of seven to grow your business), it’s also one of the best ways to create repeat business with existing customers. Just after the original sale, your customer is likely still feeling positive feelings about the interaction—but the more time you allow to pass between each communication, the more likely those feelings are to fade. An effective follow-up not only extends that post-meeting period, it also sets up your client to be more likely to make an additional purchase or to make a referral. 

One of the key things in any relationship is trust - and business relationships aren’t much different.

Table of Contents

Think about the best gift you ever received. Maybe it was a car on your sixteenth birthday. Or a coveted toy on a long-ago Christmas morning. Or perhaps a long-awaited trinket passed down from a parent. Whatever the gift, what you most likely remember is how validated it made you feel and, in turn, the gratitude you felt towards the giver.

Tis the season where every brand will release a thoughtful, well-meaning guide for “what to buy your mom/boyfriend/boss/stranger this holiday season.” Yet, a recent survey conducted by Pureprofile looked at 2,000 American adults and found that the average person received at least one unwanted gift during the holiday season.

There is no one-time to send business gifts to your clients, nor is there one person the gift should go to when your client is a large company.  A general rule of thumb is to send gifts to: (1) decision makers; (2) your champions at the client; (3) and teams that you work with.