Learn about trends in the gifting industry, ideas for showing gratitude, our unique and creative vendors, our deep belief in gifting that gives back, and tips and tricks to find success with our platform.
Why follow up? Not only is the client follow-up an excellent way to establish a stronger bond with a new potential customer (and to bring you ever closer to that famous rule of seven to grow your business), it’s also one of the best ways to create repeat business with existing customers. Just after the original sale, your customer is likely still feeling positive feelings about the interaction—but the more time you allow to pass between each communication, the more likely those feelings are to fade. An effective follow-up not only extends that post-meeting period, it also sets up your client to be more likely to make an additional purchase or to make a referral.
Think about the best gift you ever received. Maybe it was a car on your sixteenth birthday. Or a coveted toy on a long-ago Christmas morning. Or perhaps a long-awaited trinket passed down from a parent. Whatever the gift, what you most likely remember is how validated it made you feel and, in turn, the gratitude you felt towards the giver.
Tis the season where every brand will release a thoughtful, well-meaning guide for “what to buy your mom/boyfriend/boss/stranger this holiday season.” Yet, a recent survey conducted by Pureprofile looked at 2,000 American adults and found that the average person received at least one unwanted gift during the holiday season.
There is no one-time to send business gifts to your clients, nor is there one person the gift should go to when your client is a large company. A general rule of thumb is to send gifts to: (1) decision makers; (2) your champions at the client; (3) and teams that you work with.