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Mar 3, 2020 6:49:00 AM

The Art of Client Follow Up

Why follow up?

Not only is the client follow-up an excellent way to establish a stronger bond with a new potential customer (and to bring you ever closer to that famous rule of seven to grow your business), it’s also one of the best ways to create repeat business with existing customers. Just after the original sale, your customer is likely still feeling positive feelings about the interaction—but the more time you allow to pass between each communication, the more likely those feelings are to fade. An effective follow-up not only extends that post-meeting period, it also sets up your client to be more likely to make an additional purchase or to make a referral. 

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Feb 27, 2020 6:41:00 AM

How Gifting - the Right Way - Builds Client Trust

One of the key things in any relationship is trust - and business relationships aren’t much different.

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Feb 23, 2020 6:30:18 AM

Gratitude in Corporate Gifting

Think about the best gift you ever received. Maybe it was a car on your sixteenth birthday. Or a coveted toy on a long-ago Christmas morning. Or perhaps a long-awaited trinket passed down from a parent. Whatever the gift, what you most likely remember is how validated it made you feel and, in turn, the gratitude you felt towards the giver.

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